I work as a freelancer from my company Factor-I (2001) as a connector, communicator and conceptor with a focus on co/design for sustainability.
Since years I work for organisations driven by (Dutch) Design.
Like for Dutch Design Foundation, the organizer of the Dutch Design Week, I lead the International Public Affairs. On this behalf I am also part of the board of World Design Weeks. On a European level I am board member for BEDA – Bureau of European Design Associations.
I have developed and worked on various European projects. Like ADMIRE developing the Design Management Europe Award. Or PROUD about co-design for innovation and inclusivity. Food Heroes focusing on co-creation of solutions against food loss and waste in the beginning of the food chain.
It is my belief that the creative power of design - when well embedded and well understood - can help us solve problems the world faces today. To promote this, I often speak at (inter)national congresses about Dutch design for change for the better. Then I enjoy the work in international juries and discover talents their new ideas and fresh perspectives. As a connector I also facilitate congresses, workshops and events. I received a Master of Arts degree from the University of Tilburg, studied French, marketing & communications. And I learned immensely from my experiences in the world of design, for the design of the world.
Co-design for good, building impactful design projects, cooking umami